If you’ve followed my blog at all, you’ve probably been able to deduce that I’m not much of a sports fan. However, since I was a kid, I’ve always watched and followed the Olympics with as much passion as a hockey mom at the local rink.
This year was no exception. We welcomed Brian Williams into our living room every night, and followed the drama live during the day when we could. That also means we heard a lot of words from CTV’s broadcast sponsors. Below is a highly scientific list (based on personal opinion) of the best commercials that ran in Canada over the past two weeks.
The Canadian Olympic Team
This one didn’t run very often (and I think there may have been a 30 second version) but I loved the cinematography and editing on this one.
Procter & Gamble
The parent-athlete relationship was a theme across several brands’ ads throughout the Olympics, but P&G’s 60-second spot gave us the opportunity to see the Olympians through their parents’ eyes. A clever tear-jerker.
Far from a tear-jerker, Bell’s Any Screen, Anywhere ad was one I never ever grew tired of. The music and the editing held me every time it ran.
Saving the best for last, Nike’s commercial was standard athletic inspiration Nike fare, but I felt like it really took the Olympics and made the athletic drive relatable to those sitting at home. Despite watching the world’s best athlete’s perform for two weeks, it was the shot of the woman catching her breath after completing a marathon in this ad that made me want to get off the couch. The last scene in the ad made me laugh every single time.